Be the boss of yours. Most Brazilians dream of building an enterprise, leaving the CLT and starting to earn money from the business itself. Despite the huge number of people who take this dream off the paper every year, few can succeed in the long run. The chance that your business will succeed over the years is directly proportional to how much you study and understand entrepreneurship. I separated the main points that anyone needs to know before making the first venture.
Know your work
Starting a business of your own is not just choosing a store in a random location, selling things you like, and seeing if it works. It is necessary to understand the niche, know the product or service well, and feel familiar with what will work.
When you do not have firmness and confidence in what you sell, the insecurity is clear, and this ends up giving an image to the buyer that perhaps that is not the best place to shop.
If you dominate your niche, make sure your competitor will do it and leave you behind. Much of the sale takes place at the time of the salesperson’s explanations and persuasion.
Choose your location well. It is not because a place is close to your home that you like very much or think it is cute to open your business in florida. Do thorough research on where your point should open, the type of audience you expect, and how much you will be able to reach it being in the right place.
What is the use of renting a store that fits in your pocket if you do not have where the customer can park to shop? What good is a beautiful, well-decorated store if it is too far from where your customers go? Understanding and researching the location well is a fundamental part of business success.
Have working capital
Have you heard about an emergency booking? It is a value that you must have to guarantee your monthly expenses if you have an emergency, such as losing your job, getting sick, having an accident, etc.
The concept of working capital is very similar, except that it focused on business. This is a value that must cover all expenses and obligations of the company for a while. Interestingly, it has the value of 6 months of the company’s expenses as working capital so that you will have breath if your business does not go so well or if something unexpected happens, as is the case of the coronavirus, which closed all establishments for a time indeterminate.
Of course, the more, the better, and if you want to have a working capital of more than a year, it is great to guarantee your business’s life, but what you cannot do is neglect its importance. Unfortunately, a large part of the close deals is due to not having the resources to keep them open in more delicate moments. How To Hire ReactNative Developer For Your Business
You do not need to take a course, a graduate degree to study management, and sales. Nowadays, it is very easy to find several entities and schools that help micro and small entrepreneurs manage their businesses.
It is possible to take short courses or count on specialists from different areas who will guide you on how to proceed with administrative, pricing, and even sales of your enterprise. A great place to look for this type of service is at Sebrae.